Home >> News >> Square Enix News >> Square Enix to start new company with Xavel
>> Click here for Final Fantasy Ringtones
Report to a moderator
>> Click here for Final Fantasy Ringtones
Square Enix to start new company with Xavel
| By Kionae 829 days ago Category: Square Enix News |
|||
|
Square Enix announced this week that it is partnering with Xavel Media Group to form the company "Style Walker". The aim of this new company is, essentially, to sell clothes to women. Xavel's game is to advertise its e-commerce site, "Girlswalker" (http://www.girlswalker.com) on every e-mail magazine it distributes. The idea is that readers will click on the link in the e-mag and browse Xavel's online shop. And apparently it works, because the company posted sales of $21 million last year. In this new joint venture, Xavel will be making use of the "Avatar Engine", developed by Square Enix, to pipe advertisements into people's mobile phones. They plan to target female mobile users ages 20-34, and aim to have 50,000 registered users of Style Walker's SNS (Social Networking Service) by the end of their first year. The basic idea is that the Avatar Engine will display ads for Xavel's partner's fashion brands while they are using Style Walker's SNS service. Registraion will be free, and the service will offer not only shopping, but an online community. Source: ItMedia, Square-Enix.com, OJR.org Add to Digg |
|||
Comments
By: The Man On: 10:54 May 29th, 2006 Offline |
As I said on MSN a couple hours ago, this is truly bizarre. I hope Square know what they're doing. | ||
|
By: Honest Abel On: 11:06 May 29th, 2006 Offline |
Quite interesting. Gamer girls will be all over this. Hopefully it'll also bring a few more hotties into the fold. | ||
By: Kionae On: 11:18 May 29th, 2006 Offline |
They're not really going for the gamer girls specifically. One look at their girlswalker site can tell you that. They've got mostly brandname stuff, and one site I read whilst researching Xavel mentioned highend brands like Gucci, Louis Vuitton, and Hermes. I'd say they're looking for young adult, professional women if I had to guess. Not that some of them don't play games, though. But I don't think gamers specifically are high on their list or targets. ;) |
||
|
By: Honest Abel On: 11:37 May 29th, 2006 Offline |
Oi, I know, but I'm sure some female Squenix fans will hear of the brand by its connection to the games. | ||
|
By: YopY On: 02:44 May 30th, 2006 Offline |
The way I see it, it's nothing more than some sorta side-project, where a few experienced people from Square cooperate with a few marketing dudes from the other company. I'm pretty sure those experienced people played a part in Before Crisis, or whatever other mobile stuff SE's done so far. It's like Microsoft peeps working for Google, I guess. Shared expertise. Not really uncommon in the business / software world, as far as I know. |
||
|
By: The Man On: 05:01 May 30th, 2006 Offline |
Hmm, that's kind of interesting. I've never heard of a game company cooperating with a clothing company before, though. | ||
|
By: Twist On: 08:06 Jun 1st, 2006 Offline |
Me neither, that is kind of bizarre. I'll be interested to see how this pans out for SE. |
||
Add a comment
Post a SubmissionLogin/Register
Register Today (for free) and
unlock special elements within the FFR site. Proceed to
this page
to login, if you're already a member, or recover your password
if you have lost it.
